Client : Foundation Group
Business : Hospitality
Location : Manchester
Completed : 2023

Top Dogs serves the finest quality bangers loaded with tasty toppings to make Manchesters best hot dogs. NC created an identity full of character that would help build brand recognition from launch.

An instantly iconic ‘Top Dog’ mascot that acts as a catalyst for storytelling. Allowing the Dog to exist in a world of his own, or talk directly to customers. Combined with a fresh, straight-talking tone of voice that captures the
uncomprimising quality of the bangers and a punchy colour palette to bring the brands personality to life.