WIT // CrossFit Games 2021
This year WIT became an official sponsor of the CrossFit Games, and we helped them make their mark at the annual event held in Madison, Texas USA. Creating bespoke visual merchandising pieces which take WIT London across the pond.
For the 13,000 sqft pop up at the CrossFit games, we wanted to bring the same language of functional fitness you find at WIT London. Partnering with Eleiko, we hacked standard rig parts to create multifunctional visual merchandising stands and our joiners created plyo inspired plinths and seating as well as a 10 meter flat pack till area for sales.
After the success of the games we are now working with WIT on their European events.