NOBULL // CrossFit Open 2022
This year leading fitness brand Nobull is spreading its reach and connecting with its community in Europe. Working with the team delivered their signature CrossFit games athlete experience at two destinations in London; WIT and Shapesmith.
With two events running at two separate locations for three days, we had to create the events kit which would transform the spaces.
Plywood athlete lockers, footwear plinths and freestanding visual merchandising block formed the spaces and a confident brand overlay proudly launched Nobull’s first European event.