WIT — Gymnasium + Retail Design
WIT
London
Client : WIT
Business : Retail + Leisure
Location : St Pauls, London
SQM : 880
Completed : 2017
Bringing retail and training under one roof.
NoChintz were appointed by longstanding client WIT to create a new flagship space which showcased the brand. Working with leading sportswear brands Nike, Reebok and Adidas; we took the space from concept right through to delivery.
Developing bespoke retail systems; taking reference from the gym equipment CrossFit athletes are familiar with and developing the brand. Ensuring the strength and conditioning language flowed through every detail to maximise the customer experience. Raw materials such as plywood, concrete and mesh with considered details and precision finishing reflect the journey of training – a raw starting point with the end goal of physically engineered perfection.
‘World Best Gym’
Mens Health Magazine
“
NoChintz was the perfect partner for us, we wanted to bring our retail space to life and make a real statement within a inherently dated retail sector. Combining specialist product with inspirational environment and through the creative minds of NoChintz we mange to nail it.
Sam Kitching, Founder, WIT
Interior Design | Technical Design | Design Management | Procurement | Furniture Installation | Signage + Wayfinding | Environmental Graphics