Client : The Gypsy Shrine
Business : Retail
Location : Manchester
Completed : 2019

Original content only.

Born out of festival culture in 2016 ‘The Gypsy Shrine’ became an overnight success selling its original ranges of body jewels and glitter. Looking to move into a global market, working with retailers such as Bloomingville, ASOS and Topshop the brand needed a new bold identity to represent it disruptive stylings and hold its own amongst the crowd.

Undertaking a full business review we refreshed the brand from top to bottom; creating a new brand deck and bible which tells the Shrine story and keeps them moving in the right direction.

A strong identity iconifies the name and empowers the brand. A dedicated brand typeface is used to reinforce the simple, powerful messaging of Shrine, in original ways as it is rolled out across packaging and campaigns.